Chitkara University

 Bachelor of Business Administration (BBA) in Marketing is a 3 year undergraduate degree that aims to give students a solid foundation in marketing concepts and methods. It addresses critical issues like as consumer behavior, market research, advertising, brand management, digital marketing, and sales techniques. The course focuses on practical skills through internships, case studies, and industry projects, preparing students for dynamic marketing positions.

MBA in Marketing gives students a thorough understanding of marketing strategy, consumer behavior, digital marketing, branding, and market research. The program, which lasts 1.5 to 2 years, integrates core business knowledge with specialized marketing abilities to prepare students for leadership positions in a variety of industries. Students learn how to assess market trends, develop successful marketing strategies, and manage product portfolios. Internships, projects, and case studies are used in the curriculum to provide practical experience. Graduates are prepared to promote business growth by strategically positioning brands, targeting key audiences, and leveraging digital platforms to increase market presence and consumer interaction.
 

Pharmaceutical Management is a specialized postgraduate degree that normally lasts 2 years and is aimed to provide students with the necessary abilities to efficiently manage the pharmaceutical sector. The program covers important topics such as medication regulatory affairs, pharmaceutical marketing, supply chain management, business ethics, healthcare regulations, and quality control in drug production. Students also study pharmaceutical economics, project management, and strategic planning. The course is appropriate for students interested in leadership positions in pharmaceutical firms, healthcare organizations, or regulatory authorities. Admission often requires a background in pharmacy, life sciences, or a similar discipline, as well as an interest in the commercial elements of healthcare.

 MBA in Rural Management is a 2-year postgraduate program that focuses on the development and management of rural areas. The curriculum blends management principles with rural development topics, including rural marketing, agribusiness, microfinance, rural entrepreneurship, and social impact assessment. The program equips students with skills to address challenges in rural economies and drive sustainable development. It includes internships, case studies, and fieldwork for hands-on experience. Candidates with a bachelor’s degree in any discipline are eligible. Graduates can pursue careers in NGOs, government agencies, microfinance institutions, and rural-focused corporate sectors, contributing to the growth and upliftment of rural communities.

 BBA in Aviation Management is a specialized undergraduate program designed to provide students with knowledge in aviation industry operations, airport management, airline marketing, and air traffic control. It covers essential subjects such as aviation law, safety protocols, business communication, and financial management within the context of aviation. The program aims to equip students with the skills required for leadership roles in the aviation sector. The course duration typically lasts 3 years, with practical training opportunities and internships that help students gain hands-on experience in the field, preparing them for careers in airlines, airports, and aviation-related businesses.

PG Diploma in Human Resource Management (HRM) is a specialized program designed to equip students with the knowledge and skills required to manage human capital effectively within an organization. The program typically spans 1 year (12 months), although some institutions may offer flexible durations, including part-time or online options. It covers various essential topics, such as recruitment, training and development, compensation, labor laws, performance management, and employee relations. The curriculum combines theoretical knowledge with practical skills, preparing graduates for roles such as HR managers, recruiters, and talent acquisition specialists. This diploma offers a comprehensive understanding of HR functions, making it ideal for those looking to advance their careers in human resources or transition into HR from other fields.

MBA in Corporate Finance is designed to equip students with the skills necessary to manage financial operations within a corporation. This program typically spans 1 - 2 years and covers a range of topics, including financial analysis, investment strategies, risk management, financial modeling, and corporate governance. Students will learn how to make strategic decisions that maximize a company's financial performance and shareholder value. Graduates are prepared for leadership roles in various sectors such as banking, investment, insurance, and corporate management. The course may include case studies, internships, and practical applications to enhance learning. An MBA in Corporate Finance opens up opportunities to become a financial analyst, CFO, or finance consultant, among other roles.

Bachelor of Business Administration (BBA) in Corporate Finance is a comprehensive undergraduate program designed to equip students with the skills and knowledge required to manage financial operations within organizations. The course covers essential topics such as financial analysis, investment management, corporate budgeting, risk management, financial reporting, and strategic financial planning. Students acquire a deep understanding of financial markets, mergers and acquisitions, and corporate valuation techniques. The program emphasizes practical experience through case studies, internships, and financial modeling. Typically, the duration of the BBA in Corporate Finance is 3-4 years, depending on the institution. Graduates of this program are prepared for careers in corporate finance, investment banking, financial consulting, and financial management in a variety of industries.

MBA in Finance and Entrepreneurship is a specialized program that combines financial expertise with entrepreneurial skills. Typically lasting 1 - 2 years, this course equips students with the knowledge and tools to manage financial operations while also fostering innovation and business creation. The curriculum covers subjects such as corporate finance, investment analysis, business strategy, venture capital, and entrepreneurship. Students learn to develop, finance, and scale businesses in both corporate and startup environments. Practical learning through case studies, internships, and networking opportunities with industry professionals is a key component. Graduates of this program are well-prepared for leadership roles in finance, as well as for launching and managing new ventures in dynamic markets.

 Bachelor of Business Administration (BBA) in Human Resource Management is a 3-year undergraduate program that equips students with essential skills and knowledge for managing human capital within organizations. The course covers a wide range of topics, including organizational behavior, labor laws, employee relations, recruitment and selection, performance management, and compensation management. Students learn how to effectively handle the hiring process, create positive workplace cultures, and address employee issues. Practical training, internships, and case studies are integrated to provide real-world experience. Graduates of this program can pursue careers in HR consulting, talent management, recruitment, training, and development. The BBA in HRM is ideal for individuals interested in leadership and fostering employee development in diverse organizational settings.

MBA in Financial Technology (FinTech) is a specialized program designed for professionals seeking expertise at the intersection of finance and technology. This course equips students with advanced knowledge in areas like blockchain, digital payments, AI in finance, and regulatory technology. With a focus on innovation and digital transformation, the program blends core business principles with cutting-edge FinTech applications, preparing graduates for roles such as FinTech consultants, product managers, and financial analysts. Typically completed in 1-2 years, depending on the format (full-time or part-time), this MBA fosters critical skills in financial modeling, data analytics, and strategic thinking. Ideal for aspiring leaders, the program meets the demands of a rapidly evolving global financial landscape driven by technology.

MBA in Banking & Finance is a specialized program designed to equip students with in-depth knowledge of financial markets, banking operations, investment strategies, and financial regulations. The course typically spans 2 years, divided into four semesters, although some universities may offer accelerated or part-time options. It covers subjects such as financial analysis, corporate finance, risk management, investment banking, and financial modeling. Students also acquire practical skills in managing portfolios, understanding financial products, and making strategic decisions in a financial context. Graduates of the MBA in Banking & Finance are well-prepared for leadership roles in banks, financial institutions, investment firms, and corporate finance departments. This program provides a strong foundation for those pursuing careers in finance and banking sectors.

Bachelor of Business Administration (BBA) in Banking is a 3-year undergraduate program designed to equip students with a comprehensive understanding of banking, financial services, and business management. The course covers key subjects such as financial accounting, risk management, corporate finance, banking operations, and investment strategies. It aims to develop analytical skills, financial acumen, and managerial expertise essential for the dynamic banking industry. Graduates of this program can pursue careers in commercial and investment banks, financial institutions, or corporate finance sectors. Many also opt for further studies like MBA or professional certifications such as CFA or CAIIB. This course is ideal for students looking to build a successful career in the banking and financial services industry.

MBA in Healthcare is a 2-year postgraduate program designed for professionals aspiring to work in the management of healthcare organizations and services. The course covers essential topics such as healthcare policy, hospital administration, healthcare economics, medical ethics, and strategic management. Students gain expertise in managing healthcare systems, improving patient care, and navigating the complexities of healthcare laws and regulations. The program also includes subjects like financial management, marketing, and leadership, all tailored to the healthcare industry. With a mix of theoretical knowledge and practical case studies, internships, and research projects, graduates are equipped to take on leadership roles in hospitals, healthcare consulting firms, pharmaceuticals, and insurance companies, as well as in public health organizations and health NGOs.

BBA in Healthcare is a 3-year undergraduate program designed to equip students with the knowledge and skills necessary for management roles in the healthcare industry. The course covers essential areas such as healthcare systems, healthcare policy, medical law and ethics, health economics, hospital administration, and healthcare marketing. Students also learn about the management of healthcare operations, budgeting, and leadership in medical environments. Through internships, practical exposure, and case studies, students develop an understanding of the complexities of healthcare organizations and patient care management. This program prepares graduates to work in hospitals, healthcare consulting firms, pharmaceutical companies, insurance companies, and government health agencies. Graduates are ready to lead in the growing healthcare sector, focusing on improving efficiency and quality of services.

 MBA in Public Health is a 2-year postgraduate program that combines business administration principles with public health expertise. The course equips students with skills in healthcare management, policy analysis, health economics, epidemiology, and organizational behavior. Students learn to manage healthcare organizations, design public health programs, and evaluate health policies, all while addressing challenges in public health systems. The curriculum integrates leadership, strategic planning, and decision-making techniques with a focus on health equity, patient care, and community health. The program often includes internships, case studies, and research projects to provide practical experience. Graduates of this program can pursue careers in healthcare management, public health policy, hospital administration, and roles in government or nonprofit organizations, contributing to the improvement of public health systems and services.

BBA in Public Health is a 3-year undergraduate program designed to equip students with the knowledge and skills needed to manage and improve public health systems. The course covers a wide range of subjects including healthcare management, epidemiology, health policies, environmental health, health economics, and social determinants of health. Students learn to address health challenges at the community and global levels through strategic planning, resource management, and policy formulation. The program also includes practical exposure through internships and projects that allow students to apply theoretical knowledge in real-world settings. Graduates can pursue careers in healthcare management, public health organizations, government health agencies, or NGOs, working on public health advocacy, program management, and health promotion.